SlimShots: Scam or Breakthrough?

A new product called SlimShots is all over TV.  I haven't tried it, but I've looked over their website and done a little analysis.  Here are the website claims regarding Slim Shots (website quotes italicized):

SlimShots has been proven to increase a feeling of satiety.


My Response: Possible--anything with fat/oil is going to make you feel more full.  But I can't see their specific research.

Satiety is the long term effect of a meal - how long it takes to become hungry again and how much food is consumed at the next meal.

My Response: Agreed, fat takes longer to digest, making us feel fuller for longer periods of time.

The key active ingredients are extracted (fractionated) from purified palm oil and oat oil. The slower digestion of these fractions means they stay in the guts longer, thus prolonging the sensation of satiety.

My Response: Oil/fat could make you feel more full/satiated.  But if I my research is correct, fractionated oil has a higher concentration of saturated fats than non-processed oil (read the article here).  Kind of makes me wonder about all these "all natural" claims.

This natural appetite control mechanism (called the “ileal brake”) leads you to eat less between meals and at subsequent meals without having to resist – just because you are not hungry.

My Response:  There may be something to this.  Fat is normally absorbed in the duodenum, but if fat reaches the small intestine and it absorbed there, a the body will but the "brakes" on the appetite (see this article).

So, these shots of oil may have potential, but here are my concerns:

*I'm not 100% convinced this product works.

*They use too many buzz-words in advertising this product.  This always makes me suspicious. 

*It is, in my opinion, too pricey.  You'd be better off buying a gym membership.

*It doesn't seem to be a good long-term strategy:  are you going to spend the rest of your life drinking shots of oil?  What happens when you stop taking it and go back to your pre-SlimShots eating habits--after you've slowed your metabolism through reduced calories?

Conclusion:
I won't call SlimShots a scam, but I'm very skeptical.